What is coolhunting?

What is it? 

Coolhunting is about discovering and matching signals in our society. These signals are part of a macro or a mega trend. Important is to discover the similarities between the signals. Coolhunting is an important thing for young Lifestyle professionals because we can help companies to differentiate theirselves and anticipate on the future.

I am coolhunting beceause of my study: International Lifestyle.
Curious what I think of this? Click here. 

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